Expired domains, how can I receive traffic from them? Can I profit from expired domains?
Those are two very important questions you are asking yourself. Here is the bottom line. You are probably like most on-line entrepreneurs. You have been struggling to snatch your share of that whirl wind of traffic that you hear about from every guru wannabe out there.
Chances are you have probably invested strongly in banner ads, classified ads, search engines or even spent a pile on so-called “safe lists” only to find yourself disappointed again and again.
There is a perfectly legal, outrageously effective, traffic generation technique that, until now, has gone relatively unnoticed by the masses.
What if you could recover existing web traffic that is currently being overlooked and basically being flushed down the toilet?
What if you could grab one of those prized listings in Yahoo that cost $200 with no guarantee you’ll even be included in the directory?
What if you could get that traffic for a fraction of what other advertising methods charge?
Expired domains might be an option to mull over. Every day over 3 million hits of targeted traffic are lost due to abandoned web sites.
Why does this happen?
Webmasters may lose interest or they don’t have the money or time to manage the site. Occasionally they just forget to renew. A large part of these expired domain clicks come from sites that were never developed. BUT, some were once solid sites generating traffic and sales.
Expired domains is all about capturing all the effort, time and money that the previous owner developed and putting it to good use for yourself.
What if a domain name had link popularity, had a coveted dotcom (.com) extension, or was even listed in Yahoo or had Google Page Ranking?
What is Link Popularity? Simply put, Link Popularity is the number of other websites that link to your site. Doesn’t it stand to reason that if a domain name previously had Link Popularity or was one of those coveted dotcoms or was even listed in Yahoo, that it might have once been a thriving website?
Not only that, but with a little time and effort, you might even be able to pick up some popular domain names just for conjecture or to resell on eBay ! Many of the domain names that expire every day could be resold even without Link Popularity or any of the other “carrots” because they just happen to be highly regarded as a tangible asset. Short, descriptive domain names that end in a “.com” or “.net” are examples of this.
The best part is that you can get these names for the price of registering them, often for less than $10!
Even if you didn’t use the domain name to redirect traffic to your own web site, if you find a couple and sell them at auction for $25, $50 or more, that’s a pretty suitable return on a very small investment.
A certain amount of caution needs to be taken when using this tool for any purpose. Make certain you do a bit of homework to make sure the previous web site was not an adult site. Occasionally the domain name may not necessarily reflect the former content. There is a tool that can be used to determine the history of the site. Best of all, it’s free! Here is the link:
http://web.archive.org
If you are looking for alternative ways to generate traffic to your site, expired domains might be a good investment.
December 20th, 2006
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Link building is an extremely important part of any online marketing campaign. Since page rankings with the major search engines are influenced by the number, as well as the quality of links that direct traffic to your website, knowing how to formulate and execute a link building campaign is imperative.
The first step in any link building campaign should be to make sure that links exist on sites that you already do business with. It is usually simple to get links in such places, and they will more than likely remain there for quite an extensive amount of time. When starting out, make sure to have links in the following places:
• Vendors and suppliers websites.
• Trade associations.
• The Chamber of Commerce.
• Friends’ websites.
• Customers’ websites.
• Trade groups and associations websites.
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June 30th, 2006
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As the number of websites grow everyday, it is becoming increasingly difficult for a new site to attain good rankings on search engines. Since major search engines factor link popularity heavily into their ranking algorithms, building relevant links to your site is perhaps the single most important component of search engine optimization.
For a new site with no or few inbound links, buying text links on more established related sites could provide a boost to your link popularity. But this strategy could prove prohibitively expensive, especially in a highly competitive market where you’d have to buy lots of links to catch up with the competition.
Web directory listing represents a viable alternative to link buying. Apart from driving traffic to your site through direct referrals, web directories provide one-way inbound links to your site, boosting your link popularity and ultimately improving your search rankings.
There are thousands of web directories on the net, with dozens sprouting up every day. Some are general directories; others cater to specific niches. Some are free; others charge inclusion fees. Some are free only if you provide a reciprocal link in return. Many feature both free and paid listings.
The main advantage of a paid listing is the luxury of having your site listed quickly above everyone else’s. Free submissions may take several weeks or months for review. If you work on a limited budget, you may want to submit to a handful of paid directories and a few hundred free ones.
Some directories charge inclusion fees that are too high for the listing to be cost effective. When considering a paid listing, look at not only the Google PageRank of the homepage of directory, but also that of the subpage where your link will actually reside. While it may seem like a good deal to have your site listed on a PR5 directory for $15, the offer becomes far less attractive when you find out that the internal page where your link is placed is only PR2.
If you’ve ever submitted to web directories before, I don’t have to convince you that the process is extremely tedious and time-consuming, especially when you submit to a large number of them. Unlike search engines that send out robots to index web pages, web directories rely on more detailed submission forms to gather information about your site. Since each submitted site must be reviewed by a real person, most directories require that submissions are also performed by a real person, as opposed to an automatic script. Many directories use a visual code verification process to prevent automated submissions. Apart from complying with the directory’s guidelines, manual submission is the only way to ensure that your site is submitted to the proper category.
Because of the time involved in manually submitting your site and the sheer number of directories on the web, it’s important that you know which directories to submit to. Obviously, you’d want to submit to only the high-PR directories and avoid the low-PR ones, right? Not really. Just because a directory has a low PR does not mean that it’s not worth submitting to. The directory may be brand new and has not been around long enough to be ranked by Google. In contrast to the more established directories that continually experience a back-log of submissions, newer directories tend to review and list sites more quickly. As the directory becomes more popular, so will your link. So, don’t judge a directory solely by its PageRank; rather, base your decision on the overall quality of the directory.
Another important thing to look at is whether or not the directory you submit to is search engine friendly. Search engines like static web pages whose contents stay the same regardless of who visits the page, or when they visit, not dynamic pages that are created on-the-fly. Browse to a couple of categories and look at URL in the navigation bar. If the URL looks like, http://www.godirectory.org/links.php?ax=list&sub=42&cat_id=245, it’s probably not search engine friendly. An example of a static, search engine friendly URL is http://www.godirectory.org/dir/713/index.html (notice the “.html” suffix).
Another question to ask is: How easy it is to submit to the directory? How many hoops do you have to jump through to get to the submission form? When you finally get to the form, how many fields does the form have? A directory should ask for pertinent information like your name, email, URL, link title, link description, and keywords, but it should not look like a job application. With the exception of a handful of major directories like DMOZ and Yahoo, you should not have to spend more than 3 to 4 minutes to submit your site.
Another consideration is whether or not the directory has a category specific enough for your site. For optimal SEO benefits from your listing, your link should grouped under a specific category containing sites whose contents are related to yours. Such a grouping makes your listing more relevant in the eyes of the search engines, as well as providing an easier way for visitors to the directory to find your site.
Simply having your site listed on a directory is not enough. Your choice of the link title can determine how much impact your listing will have on your search engine rankings. Ideally, your link title (or “anchor text”) should contain the keywords that you want others to search for to get to your site. Since most web directories require a unique link title, however, it may not be possible to select a common phrase like “Free Web Directory” as your link title. This title is likely already taken by another web directory. Simply prefixing the phrase with your domain name, e.g. “GoDirectory.org Free Web Directory”, would make the title unique.
Oftentimes, a directory would have several related categories that are suitable for your site. How do you decide which one to submit to? Ideally, you’d want to submit to the category that has the highest PageRank. However, this may not turn out to be the wisest choice as your link may be buried among a zillion other listings. Going with a lower-PR category with fewer competing links may prove to be more beneficial. When choosing from multiple related categories, choose one with a good balance of relevancy, Pagerank, number of competing listings.
In sum, submitting to web directories is a highly effective link building strategy that should be an integral part of any search engine optimization campaign. Manually submitting to a large number of directories is both laborious and time-consuming. Just keep the above points in mind to make the most of your time.
About the Author
Oudam Em is the webmaster of
www.UnlimitedTraffic.net, a site that offers a wide range of cost-effective web traffic solutions. Visit his site to use his
manual web directory submission service to quickly submit your site to up to 500 search engine friendly web directories.
June 30th, 2006
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“Discover the hidden Secret the SEO masters are not telling you in getting top rankings!”
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June 27th, 2006
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Tips & Bits, SEO |
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