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March 17th, 2008
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Think about your typical networking lunch. You chat with your table companions about your businesses. You discuss the impact of different marketing techniques on return on investment. You might even have an enthusiastic debate about the general direction of economic trends in different industries. Eventually, however, it is time to part ways, and that’s when you exchange business cards.
You may want to contact business acquaintances several weeks, months, or even years in the future, but unless you are blessed with a photographic memory, this is going to be an exceedingly difficult feat if you don’t have contact information conveniently printed on a business card (and tucked away in an organized system).
When marketing and networking online, your signature becomes your business card. A signature is a short block of text, typically between three and five lines long, that is attached to an e-mail or a message board posting. The signature block usually contains the author’s contact and business information.
Some mailing lists discourage the use of a signature in the messages, especially if the signature contains business information. However, these tend to be mostly social boards in nature, and their moderators don’t feel it is appropriate to bring business into the mix. On the other hand, the vast majority of business networks encourage the use of signatures. This ensures that there is an easy way for others to contact you or to learn more about your business, products, or services.
What makes a signature stand out? Ideally, the signature should impress the readers and prompt them to learn more about your business and ultimately to buy your products and services? Here are some ideas for crafting a catchy signature:
Engaging Message. Your signature appears at the end of your email or forum post. Everyone likes reading interesting, educational, and helpful posts. If your post stands out among others and helps the readers, they are more likely to visit the web site in your signature and learn more about your business.
Less is More. Have you ever come across the all-encompassing signature that reads more like a biography? One of these includes way more than you have ever wanted to know about a person, including addresses of the person’s 27 web sites, three phone numbers, two fax numbers, a cell phone number, pet names arranged in alphabetical order, shoe size, birthday, and favorite color?
An email address or web site address (provided that the site lists an easy-to-find way of contacting you) is sufficient. Few people need to know about every imaginable way they can contact you.
Keep the Signature Professional. You never know who is going to see your networking forum signature, so keep it as professional as possible. It might be cute to include information about your pets in your signature, but keep in mind that your posts project the image of your business. The more professional your e-mail and forum posts are, the more professional people will perceive your business to be.
Focus E-mail and Forum Signatures. Even if you run more then one business, any one signature should mention only one company. Long, rambling signatures result in information overload and obscure the message. Keep the signature focused. Include a link to your business, and reinforce it with a short tag line.
Elements of a good signature. A good signature contains between three and five lines and includes your name, your business name and tag line, and your contact information. The contact information could simply be the address of your web site, or it can also include your e-mail address and phone number, depending on the medium where the signature is used.
Work on creating a catchy, memorable tag line. An effective tag line will result in a higher click-through rate to your web site.
Having a memorable signature is very important when marketing and networking online. It will grab the readers’ interest, and get them to visit your web site. Investing time into crafting an online signature will pay dividends down the road.
Biana Babinsky is the online business expert and author who has taught hundreds of people how to make more money online. Learn all of her online marketing secrets in her Complete Online Marketing Course at http://www.CompleteMarketingCourse.com
How To Sell MORE of Your Products Online – March 30, 2008
If you run an online store selling products, such as tools, jewelry, makeup, gifts, clothing, or any other products, you make more money when you sell more products. Since the objective of any business is to make money, online store owners know that the more products they sell, the more money they can make. As a business coach, one of the most common questions I hear from my clients is “How can I sell more of my products online?” Here are several tips that will… Read more
How To Make Money Selling Ebooks – March 30, 2008
Many people have told me that they want to make money by selling ebooks, but they don’t want to write an e-book. If this describes you, I have great news for you! You can still make money by selling e-books written by other people by using affiliate marketing. What is affiliate marketing? Affiliate Marketing is an agreement between a merchant (the person who wrote and owns the ebook) and you (an affiliate). You agree to use your web sites and blogs to promote the merchant’s… Read more
How To Turn Your Web Site Visitors Into Customers
If you stand in front of a store on a slow Sunday afternoon, you will notice the same thing happening over and over again. People will pass by and carefully examine the wares in prominently displayed in the windows. Perhaps they will mumble something about the items on display…. Read more
Top 7 Ways To Increase Your Web Traffic – March 30, 2008
One of the most popular questions I get when I speak about online marketing is how to drive more traffic to a web site. Eight different techniques for doing just that are outlined below. Save this article, and refer to it for additional ideas whenever you try to expand your online marketing campaigns: Read more..
March 30th, 2008
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If I told you there is a software that could increase your online income by up to an astounding 3886%, would you believe me? Honestly, I would not – unless there were some solid proof, I’d be skeptical about such statements. That is exactly what this Anands’ friends did – when he told them that he had a software to multiply their current online income without any hard work from their part, they simply laughed at hime!
So, allow me to show you something you really wanna see…
We all agree that promoting
quality affiliate programs is a good way to make nice income. But promoting them could be pain in the ass – every Dick and Harry would be promoting them! That is where my software could help you…
You see, not all of your visitors would buy from you. Most of them are there simply to “see” what you offer. Ofcourse there are some people who take out their credit cards immediately and buy what you offer, but most won’t.
Majority of your visitors just leave your website without buying anything!
I call these people lost traffic. That is because I have tried hard to get these people to my site, but I have not really benefited from them.
What if I could monetize on this lost traffic? What if I could take them to another highly profitable affiliate program in a truly unique way? That is exactly what my software does!
http://visionbusinesspros.com/web/ClickAdsPro.php
March 30th, 2008
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Marketing, Website Traffic |
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