Google Aquires DoubleClick
Google has paid an outstanding $3.1 billion to purchase DoubleClick, and will add DoubleClick’s contextual advertising network to its own set of advertising services.
Another big company that is thrown into the deal with the Google - DoubleClick aquisition, is Performics.
Performics, is a performance-based marketing division of DoubleClick, which provides online marketing services and technologies for leading multi-channel marketers.
Together, Performics and DoubleClick have offered clients an unparalleled range of marketing solutions and are uniquely positioned to compare effectiveness across marketing channels for their valued clients.
Google’s CEO Eric Schmidt, has expressed that what attracted him to the company was DoubleClick’s ad technology. Google also believes the combination of DoubleClick’s targeted advertising and publishing support tools along with their own technology will provide better results for the end user.
Here are some FAQ related to this aquisition:
Q. Will DoubleClick be integrated into Google or will it remain a separately operating entity?
A. We expect that DoubleClick will operate independently until our integration plan is finalized.
Q. When will the aquisition close?
A. We anticipate the deal will close later this year.
Q. What will Google do with Performics?
A. They have built a strong business that is valued by their clients, and we will be evaluating all strategic alternatives for this business. We are committed to continuing to meet the needs of Performics clients, and we expect no interruption in service during this transition. Google has many important agency, SEM, and other partner relationships, and we continue to value those relationships.
